Keeping wholesale café accounts for the long run

Reliability matters more than anything else. A café that runs out because a delivery was late starts looking at other roasters. Keep standing orders accurate and visible so nothing is missed.

Café staff turn over. Offer to train new baristas on dialing in your coffee. Bad shots get blamed on the coffee, not the grinder setting.

• Ask how the coffee is tasting and whether volumes are right.
• Offer seasonal coffees for their filter or second grinder.
• Ask about upcoming busy periods and closures.
• Watch for shrinking orders and ask why early.

Give the café a simple way to see what’s coming and when, and a direct contact for changes. The less effort it takes to work with you, the less reason to switch.